12 Peers

Search

12 Peers:

A Round Table Conversation Where New Thinking Leverages Your Creativity!

 
Is Video On Your Website Important?

The following is content from a speech Dan Fellows gave to the Central Virginia chapter of the American Marketing Association in the Spring of 2015.

Is video on your website important?

How many of you remember when you got your first TV?

  • I was 7 and it was a black and white 19" with rabbit ears and a knob to turn to change the channels.
  • Since that time we have lived in a video media world.

How many of you remember your first interaction on the internet?

  • I was forty-five!

The Paradigm shifted again and is morphing at an accelerated rate. Some people say we are now in WEB 2.0. and Video Content is King:

    • It is estimated that by 2020 video will account for 75% of all consumer internet traffic
    • 190 million unique YouTube viewers each month in the US
    • 100 global brands collect 800 million YouTube Views each Month
    • YouTube is the second largest search engine in the world

So what are the benefits to having video on your website?

    • Delivers your message in a format that people like
    • 80% of people will watch video - only 20% will read content
    • Enhances engagement - it's STICKY
    • Doubles the amount of time spent on a website
    • 15% more time on blog posts with video than with just images and text
    • Drives Traffic to your site
    • 53% more likely to show up on the first page of a SEO search
    • 3X more natural inbound links/clicks
    • 200 - 300% more unique monthly site visits
    • 41% higher click thru rates
    • 4.8% conversion rate of websites with video versus 2.9% without video
    • Emotional - Important because emotion sells
    • 7 out of 10 people that watch a product video view the brand in a positive way
    • 50% say they are more confident buying a product on line if there is a video
    • Leaves a lasting impression
    • 74% increase in people’s understanding of your product.

Should you have video on your site?

    • 75% of B2B marketers say they will include video on their sites in 2015
    • 68% of the top 50 internet retailers use video on their sites

Only if you have a website and you want to keep up.

 

Sources for Statistics: Leo Merle, Marketing Programs Manager, Act-On; wirebuzz.com Blog; BoostSuite.com Blog

Dan Fellows is the Business Development Manager for Paladin Media Group, a film and video production company located in Charlottesville, Virginia.

© 2015 Paladin Pictures, Inc. All Rights Reserved
We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
Visit the Media Transfer Site
Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
View the Portfolio
Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
View the Portfolio
Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
View The Portfolio
Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
View The Portfolio
Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
View The Portfolio
This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
View The Portfolio
Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 608 Preston Avenue, Suite 102 | Charlottesville | Virginia | 22903 | 434.817.2700 

Log In / Log Out

Questions? Ask Us!