Press Releases

Search

HOOS Got Your Back!

HOOS Got Your Back: A Bystander Awareness Campaign to End Sexual Violence - WINNER of the Central Virginia American Marketing Association 2015 EMMA Award for Best Cross Media Marketing Campaign.

The University of Virginia launched a multi-media campaign in the Summer of 2014 to educate students about sexual assault and bystander awareness. Stakeholders in the campaign include students, faculty, administrators, campus police and local merchants. The creative plan developed in collaboration between the stakeholders and Paladin Media Group was built around a Bystander Awareness Campaign with the tagline #HOOS GOT YOUR BACK.


A video, which premiered in the John Paul Jones arena for the freshman class and posted online, was chosen to anchor the HOOS Got Your Back campaign. Video is best because it captures emotion and visually highlights the individuals and groups that support the effort. Shirts and laptop stickers were designed, as these items are popular among students. Coasters were chosen to highlight the presence of the campaign in popular bars and restaurants. Merchant decals were created for display in store windows, are printed in school colors (orange and navy blue) to connect the Corner businesses and the campaign to the University. This enables passing students, parents, and visitors to be exposed to the campaign and to see that it extends to local businesses. Facebook, Twitter and YouTube accounts were established around #HOOSGotYourBack. Hashtag on social media to discuss bystander intervention, sexual violence, and to share the video, with hundreds of tweets, retweets, mentions on Facebook.

The campaign was highly successful in getting the word out about HOOS Got Your Back, with over 3,000 views on YouTube and other views from those embedded on websites. The Not on Our Grounds website has received over 4,000 visits and almost 8,000 page views to date. Almost 2,000 shirts were distributed and continue to be seen around the campus. Staff received many requests for T-shirts, as they ran out within a few days. As of late December, entire units and offices were requesting and ordering additional shirts to distribute to their faculty and staff. Merchant employees continue to wear their T-shirts and to express their desire to participate in the campaign in the upcoming academic year.

Of the 5,000 laptop stickers ordered, over 3,000 have been distributed to students and continue to be seen around the campus. Over 1,500 coasters were used at participating restaurants and bars during Homecomings Weekend

Other University groups are using the HOOS Got Your Back campaign in conjunction with their own initiatives, such as the Alcohol and Drug Abuse Prevention Team (ADAPT), a group of student peer-educators.

Anecdotally, the campaign has led to an increased awareness around bystander intervention, determined in part by the use of #HOOSGotYourBack and as reported by the Program Coordinator at the University. Students are now familiar with common terms and continue to discuss the Red Zone and bystander intervention in conversations around sexual violence.

The EMMA judges commended the #HOOS Got Your Back campaign for its creative use of digital and physical media that resonated with the target audience, as reflected in the results.

Paladin Media Group is a full service media production company headquartered in Charlottesville, Va.

© 2015 Paladin Pictures, Inc. All Rights Reserved
Paladin Receives Emmy Nomination

Paladin Media Group Receives an Emmy Nomination for Instructional Programming – The First Massive Open Online Course Nominated for an Emmy Award

(Charlottesville, Va.) - The National Academy of Television Arts and Sciences has nominated Paladin Media Group in the category Best Instructional Programming for University of Virginia (UVA) Professor Larry J. Sabato’s Massive Open Online Course (MOOC) The Kennedy Half Century. Sabato’s online course is the first MOOC to ever be nominated for an Emmy Award.

The Kennedy Half Century, produced by Paladin Media Group, is a massive open online course available on coursera.org and i-Tunes U that is based on UVA Professor Larry J. Sabato’s New York Times Best Selling book by the same title.

The course traces Kennedy’s early legislative career and progresses through the 50 years since his death, focusing on how each president, Lyndon Johnson through Barack Obama, has used J.F.K. to craft their own political image. The class offers more than eight hours of video consisting of 45 lessons. To date, nearly 200,000 students worldwide have participated in the online instructional series.

Kent Williamson, Director; Steve Carpenter, Director of Photography, and Melissa K. Howard, Editor; all of Paladin Media Group. The Kennedy Half Century MOOC was co-produced by Larry Sabato and Ken Stroupe (UVA Center for Politics).

Paladin Media Group is a full service media production company headquartered in Charlottesville, Va.

© 2015 Paladin Pictures, Inc. All Rights Reserved

CHARLOTTESVILLE, VA – August 28, 2012 - September 13, 2012 at 5pm Paladin Media Group will host a party at their Studio at 673 Berkmar Court to honor local High School teachers and UVA Professors along with producer/editors who participated in the creation of 100 episodes for a science video series for Discovery Education.  Paladin would like to invite the local press to attend this event.  Since February Paladin Media Group has produced 100, three to five minute episodes based on the the subjects of Biology, Chemistry, Physics and Earth/Space to be used as part of Discovery Education’s High School Science Techbook.  The “Techbook” is like a text book but is media rich and designed for use on iPADs.  The production team included many local freelance producer/editors as well as subject matter experts from Albemarle County Schools and Professors from the University of Virginia.  Professors from UVA include Linda Columbus, Ph.D., Pham Q. Hung, Ph.D., Stephen Macko, Ph.D., Kelsey Johnson Ph.D., Bradley Cox, Ph.D., Cassandra Fraser, Ph.D., Edmund D. Brodie III, Ph.D., Robert Hirosky, Ph.D., Sarah Kucenas, Ph.D., Simonetta Liuti, Ph.D..

Kent C. Williamson, President of Paladin Media Group stated “We at Paladin are so excited and proud to be a part of this historic project which will be used to help educate high school students around the globe.”  Paladin Media Group is a well-established film & video production company and is committed to the creation, production, distribution, and promotion of redemptive entertainment and educational media. 

For more information, please email or call 434.817.2700.Paladin Pictures is dedicated to the production, distribution, and promotion of redemptive entertainment and educational media. Paladin Pictures strives to follow the example of the Paladin Order of Knighthood which, under the rule of Charlemagne, was charged with the task of preserving the values and virtues of the society and culture.

Paladin Audio To Distribute Jefferson Symposium Lectures

Charlottesville, Virginia - June 16, 2004 - Paladin Audio, a newly formed division of Paladin Pictures, Inc., has teamed with the University of Virginia’s School of Continuing and Professional Studies to distribute the highly-anticipated Jefferson Symposium Lectures. This audio series features many of the worlds most respected and renowned experts on Thomas Jefferson and his times, including Professors Jeremy Black, Joseph Ellis, Joanne Freeman, Annette Gordon-Reed, and Peter Onuf.

"The University of Virginia has developed a reputation as one of the nation’s premier providers of content-rich educational travel programs for adults. It has been our goal for some time to make the top-caliber content of our programs available not only to our participants but also to other enthusiasts who enjoy exploring the life and times of Thomas Jefferson, but who are unable to attend our programs," said Jefferson Symposium Program Director Tom Dowd. "These compact discs, which are of the highest quality, will bring the wit, wisdom, and expertise of several highly respected historians to a broader audience. Listeners will find these cd’s to be informative, thought-provoking, and invaluable in understanding today’s events through the prism of a formative period in our country’s history."

"The Jefferson Symposium Lectures series gives people around the globe the opportunity to climb inside the minds of the world’s most acclaimed Jeffersonian experts," said series producer Kent C. Williamson. "We are hoping this series will help educate people about the brilliant and beloved Thomas Jefferson and help keep the spotlight on the U.Va. Jefferson Symposium, which conducts annual programs for adult learners in Charlottesville and abroad."

The Jefferson Symposium Lectures will debut at the seventeenth annual Jefferson Symposium,
June 16th - 20th at the University of Virginia. The initial releases of the series include the following six titles:
The Imperial Crisis, Diplomacy Within the Empire by Jeremy Black
The New Nation in the World, Post-1776 Diplomacy and Geo-Strategy by Jeremy Black
America’s Odd Couple: The Jefferson and Adams Friendship by Joseph Ellis
Situating Jefferson in His Political Context by Joanne Freeman
Rethinking Thomas Jefferson by Annette Gordon-Reed
The Creation of American Nationalism by Peter Onuf
The audio series is comprised of lectures from past symposia and is being released on compact disc. Individual titles will soon be made available via Internet download and additional titles will be created from this year’s Jefferson Symposium and other past symposia. To learn more about the Jefferson Symposium Lectures and to purchase online, please visit www.PaladinAudio.com. Online sales to the public are scheduled to begin in mid-July. To learn more about the 2004 Jefferson Symposium, please visit www.uvaTravelLearn.org.

For more information, please email or call 434.817.2700.
Paladin Pictures is dedicated to the production, distribution, and promotion of redemptive entertainment and educational media. Paladin Pictures strives to follow the example of the Paladin Order of Knighthood which, under the rule of Charlemagne, was charged with the task of preserving the values and virtues of the society and culture.

Behind The Scenes

pmg_production_019.png
We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!

 PALADIN MEDIA GROUP | 608 Preston Avenue, Suite 102 | Charlottesville | Virginia | 22903 | 434.817.2700 

Log In / Log Out

Questions? Ask Us!