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The Challenge

The UVA Darden School business communication class was tasked with producing a video that describes and explains the components of the growing national debt in the United States. The goal was to simplify a complex topic and make the content accessible and interesting for a general audience of 18 - 28 year olds. This is a group that is under-represented in the public discussion because they tend to be apathetic about voting for their political representatives. There was an added intent of making the film compelling enough to encourage those young viewers to become engaged in the political process.

The Solution

Paladin Media Group worked with students from the Darden School of Business to develop the script which included a historical perspective, information germane to the components that make up the national debt, and statistics that paint a bleak picture based on the current direction of debt growth. Using a 2D animation style that included characters representing the citizen demographic, we developed motion graphics to illustrate statistics and text on screen to convey information in a compelling way. A narrator read the script and original music was scored to tie-together the components of the finished ten minute video.

The Results

The "National Debt Project" was posted on the Darden website and on YouTube. The video was promoted via social media including Facebook and Twitter. It was subsequently shared by numerous individuals and organizations. It was picked up by Virginia Senator Mark Warner and shared on his social media accounts. To date the "National Debt Project" video has had more than 35,000 views.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 673 Berkmar Court | Charlottesville | Virginia | 22901 | 434.817.2700 

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