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The Challenge

BioCat is a manufacturer of enzymes used in products and in production processes that impact many consumer products. BioStart is a product of BioCat Microbials and is a natural enzyme developed to improve soil quality and seed germination and to increase crop yield. After success with the product overseas BioCat was ready to launch BioStart in the United States. Distribution agreements with major retailers in the US and Mexico created a need for BioCat to promote the BioStart brand and the challenge was to make the science behind the product accessible to consumers that are not scientists.

The Solution

Paladin Media Group crafted a script that illustrated the benefits and results of BioStart and explained the science behind the product in non-scientific terminology. Using the axiom, "a picture is worth a thousand words" Paladin utilized photos provided by BioCat of root balls, green fields (and not- so-green fields) and treated the images to create a sense of movement. Motion graphic images were created to illustrate the science that makes the product work and kinetic text was implemented to reinforce the features and benefits. All of the information conveyed was narrated with a professional voice-over.

The Results

BioCat launched the BioStart brand using the video as a sales tool at their distributor convention. The feedback from sales representatives was very positive. Comments like "the video made it so easy to understand how and why the product works", "the video explains the science behind BioStart, so accessible to any farmer". Their national distributor committed to placing orders for all of their outlets and requested that their logo be added to the video. Subsequently a spanish language version of the video was created with their Central and South American distributors logo, Spanish voice and text on screen.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 673 Berkmar Court | Charlottesville | Virginia | 22901 | 434.817.2700 

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