Portfolio

Search

The Challenge

Education is one of the biggest segments impacted by the internet. To maintain relevance and to garner exposure, Universities from around the world are producing educational and classroom content to be distributed free over the internet. The method used in this growing trend is to produce a Massive Open Online Course (MOOC). The leading platforms for distribution of MOOCs are Coursera and iTunes U.

Larry Sabato, the Director of the UVA Center for Politics, and Teresa Sullivan, President of the University of Virginia decided that a MOOC based on Sabato's forthcoming book The Kennedy Half-Century would be the perfect topic for a new MOOC for the University. Larry Sabato's need was to make the MOOC compelling, engaging, and not merely just another talking-head lecture series so prolific in the MOOC market.

Paladin Media Group broke the traditional MOOC model of filmed lectures in front of classrooms and instead decided to view the content like a series of short documentaries. Breaking the course into 42 lessons that run 8 - 12 minutes each helped make the content easily digestible topics. The script was created from sections of the book and filming occurred in a variety of locations (none of which were classrooms) around the historic universities grounds. We incorporated a large amount of historical archive video, still images, and audio of John F. Kennedy's life and administration. The course also covered the impact that Kennedy has had on each of the nine presidents since he was assassinated.

The Solution

The University of Virginia Center for Politics successfully launched The Kennedy Half-Century MOOC as an 8 week course on Coursera and a full course download on iTunes-U. The results exceeded expectations and set records. Coursera reported 40,000+ registrants for the initial course offering with a completion rate that far exceeded average completion rates for previous courses. iTunes-U reported 60,000+ downloads with the initial offering. A year later both platforms report combined downloads in excess of 200,000. The Kennedy Half Century MOOC continues to be one of the most popular courses online.

The Results

Since the initial launch we created five new lessons based on new material and a mobile application built around the audio files. These items were released to coincide with the paperback release of The Kennedy Half-Century.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
Visit the Media Transfer Site
Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
View the Portfolio
Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
View the Portfolio
Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
View The Portfolio
Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
View The Portfolio
Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
View The Portfolio
This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
View The Portfolio
Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 673 Berkmar Court | Charlottesville | Virginia | 22901 | 434.817.2700 

Log In / Log Out

Questions? Ask Us!