Engage and Change Culture
The Challenge
The UVA Office of Student Affairs decided to create a video opening the dialogue between students, faculty and "corner merchants" on the importance of being an active bystander. Talking to students, faculty members and local business owners, Paladin directed and conducted sensitive interviews asking questions like "what does it mean to be part of a community?" and "What are your responsibilities?"
Make The Complex Simple
The Challenge
The UVA Darden School business communication class was tasked with producing a video that describes and explains the components of the growing national debt in the United States. The goal was to simplify a complex topic and make the content accessible and interesting for a general audience of 18 - 28 year olds. This is a group that is under-represented in the public discussion because they tend to be apathetic about voting for their political representatives. There was an added intent of making the film compelling enough to encourage those young viewers to become engaged in the political process.
Transform Your Image
The Challenge
Scitent, experts in helping companies grow their eLearning programs, needed to re-brand themselves as solutions providers — not just another eLearning program design company. As part of their new focus on a broader market of eLearning content creators, Scitent developed a new multi-tier service platform that also required branding. Crafting the right "message" could help Scitent expand their business from current non-profit clients and associations to for-profit businesses, and create confidence that Scitent could guide any company that has eLearning business opportunities.
Create Brand Identity
The Challenge
BioCat is a manufacturer of enzymes used in products and in production processes that impact many consumer products. BioStart is a product of BioCat Microbials and is a natural enzyme developed to improve soil quality and seed germination and to increase crop yield. After success with the product overseas BioCat was ready to launch BioStart in the United States. Distribution agreements with major retailers in the US and Mexico created a need for BioCat to promote the BioStart brand and the challenge was to make the science behind the product accessible to consumers that are not scientists.
Make Learning Engaging
The Challenge
Education is one of the biggest segments impacted by the internet. To maintain relevance and to garner exposure, Universities from around the world are producing educational and classroom content to be distributed free over the internet. The method used in this growing trend is to produce a Massive Open Online Course (MOOC). The leading platforms for distribution of MOOCs are Coursera and iTunes U.
Larry Sabato, the Director of the UVA Center for Politics, and Teresa Sullivan, President of the University of Virginia decided that a MOOC based on Sabato's forthcoming book The Kennedy Half-Century would be the perfect topic for a new MOOC for the University. Larry Sabato's need was to make the MOOC compelling, engaging, and not merely just another talking-head lecture series so prolific in the MOOC market.
Looking Into The Future
The Challenge
If you've ever had a child in the hospital you probably understand how challenging it can be for a parent and a family. So how do you make what can often be a stressful, painful situation into a more pleasant and less worrisome one? You begin with the facility itself and when the University of Virginia Health System set out to create their new Children's Hospital they took parents and their children into consideration with all of their decision making.
So then, how do you translate the vision of a beautiful, family-friendly, top-notch, children's hospital into a short film to promote the facility...which, by the way, is still under construction? That was the challenge we were presented with when we set out to tell the story of the new Battle Building at UVA's Children's Hospital.
Multi-lingual Animation
The Challenge
General Electric, one of Paladin's long-time clients, needed a creative way to help sell their line of Steam Cycle Solutions to power plants around the globe. Something animated, informative, clean, and fresh that pointed out the potential savings their products create over their competition. And they needed it in Chinese, Russian, and Portuguese, in addition to English.
Capture Them Visually
The Challenge
The University of Virginia Health System marketing group made an internal commitment to expand its presence on the internet. The use of video was a key component of their marketing plan. They needed quality digital video production professionals to partner with to create predominately web-based videos ranging from clinic overviews, patient testimonials, doctor profiles, and patient education pieces for different web properties.
Create Appeal and Interest
The Challenge
How do you make a subject like "Liposuction Tools" appealing? How do you separate one brand from the competition in a way that connects a potential client to your product? These were the challenges when approached by the innovative surgical solutions company MicroAire to create a short film promoting the unique features of their Power-Assisted Liposuction (PAL).
Protect Budget & Schedule
The Challenge
Discovery Education needed media to enhance 101 science lessons as part of their High School Science Techbook, a subscription-based online curriculum available to schools and districts. These videos would focus on key concepts within 4 main subject areas including Biology, Chemistry, Physics, and Earth/Space and would incorporate animation and live action. Paladin was approached by Educational Media Consultants (EMC2) to act as the production house for this massive project. All 101 of the short films would need to be delivered within 6 months— and all on a very tight budget.
Engage Through Emotion
The Challenge
Sentara Healthcare opened it's new outpatient care center in Northern Virginia and was ready to advertise its new location to the general public. They chose to repurpose an existing 30 second TV spot. Reassigned to run in a time slot targeted to mothers, the message needed to push the emotional buttons that would leave an impression and to highlight the services available at the facility.
Communicate Good Practices
The Challenge
American Institute for Research (AIR) is a private education consulting firm dedicated to supporting education reform and program development in the secondary education systems on a State level.Primarily working with U.S. Department of Education grants AIR collaborates with State Departments of Education to implement teacher training. As part of the New Mexico Best Education Initiative, AIR needed to create a series of graphic-based multi-media presentations to be used online for teacher training.
