The Challenge

The University of Virginia Health System marketing group made an internal commitment to expand its presence on the internet. The use of video was a key component of their marketing plan. They needed quality digital video production professionals to partner with to create predominately web-based videos ranging from clinic overviews, patient testimonials, doctor profiles, and patient education pieces for different web properties.

The Solution

Since July of 2013, Paladin Media Group has worked with the marketing group of the UVA Health System to find creative opportunities to highlight the people and benefits of the UVA Health System. Using personal interviews and illustrating the stories told; filming on location in the medical center, clinics and operating rooms, we create a wide variety of video content, including a 5 part series on Pancreatic Cancer, a growing number of (25 at last count) doctor profiles, highlighting each doctors uniques skills and personalities, as well as several clinic overviews.

The Results

The University of Virginia Health System has consistently grown its library of video content which continually freshens their website with new content. These videos also make their doctors more approachable and by highlighting specialty areas within the Health System, the consumer has the tools to make informed choices.